2nd December 2024

Heide Refinery has revamped its corporate design as part of a rebrand. The change not only reflects the company’s visual evolution, but also underscores its continuing transformation to more sustainable energy generation. For more than 50 years, the refinery has played a vital role in the energy supply of Schleswig–Holstein – and continues to adapt to new challenges and opportunities in the sector.

The new corporate design symbolises the company’s focus on renewable energies, hydrogen technologies and low-carbon production. It indicates the change that the company is striving to achieve in its commitment to greener production methods.

What’s more, the new corporate design highlights the importance of regional collaboration and the role of the refinery as an innovative actor in the energy supply of tomorrow. At the same time, it represents the ongoing efforts to steer the refinery to a more sustainable future without losing sight of supply security for the region’s energy and heating.

Alongside a new logo and colour scheme, the rebrand also includes changes to corporate communication in order to emphasise the coalescence of the Klesch Group and the site’s close ties to its sister refinery in Kalundborg. This step bolsters the Group’s visual identity as Heide Refinery continues to serve as a reliable partner for the region – both now and in the future.